These three guides cover the parts of roofing lead response that cost owners the most money: slow first replies, chaotic storm weeks, and texts that accidentally look like the tactics homeowners have learned to distrust. Each one is practical, uses worked numbers you can check against your own business, and links official Canadian sources where rules apply.
We write them as a marketing and consulting service, not as roofers. The roofing judgement in each example belongs to you.
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Roof lead response time: how to measure the wait and what it costs you
Log two weeks of leads with timestamps, find your median wait for a first human reply, and multiply the slow leads by the drop in close rate. That number tells you how much response speed is worth to your roofing company.
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Storm-week text triage: how roofers answer everyone when the phones explode
Answer every storm lead within minutes with one sorting question, split replies into four categories, give each category an honest wait time, and send scheduled queue updates until the surge passes.
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Trustworthy storm texting: consent, honesty and not looking like a storm chaser
Text people who contacted you, name your business, honour STOP, keep a consent record, and strip every storm message of pressure, insurance promises and invented deadlines.
Roof lead response time: find the leak in your pipeline
This guide shows how to measure how long homeowners actually wait for your first reply, using records you already have: form timestamps, call logs and text threads. It then turns that wait into dollars using your own close rate and average job value.
You'll learn:
- how to build a two-week response log without new software
- why median response time tells you more than the average
- how to spot the hours and days when leads go cold
- a simple formula for the monthly revenue at risk
Start here if you've never measured your response time. Most owners are surprised by the number.
Storm-week text triage: a playbook for the surge
When wind or hail sends a flood of leads in one afternoon, a small office can't call everyone back. This guide sets out a text-based triage system that answers everyone immediately, puts active leaks at the front, and keeps the rest in a fair, honest queue.
You'll learn:
- the four triage categories and the single question that sorts most leads
- how to set realistic wait times by category
- when to switch storm mode on and, just as important, off
- how to keep homeowners informed without promising what your crews can't deliver
It's the guide to read in your quiet season, before you need it. Our storm-surge mode service builds this playbook with you.
Trustworthy storm texting: consent, honesty and reputation
Read the trustworthy texting guide.
After a big storm, homeowners are wary of anyone who contacts them about their roof. This guide explains how to text in a way that's clearly the opposite of door-knocking storm chasers, and how Canada's anti-spam and advertising rules shape what you can send.
You'll learn:
- what ISED and the CRTC say about consent, identification and opt-outs for commercial texts
- why implied consent from an inquiry may not last as long as you'd assume
- which phrases to avoid in storm-season messages
- how to keep a simple consent record
How to use the guides together
The three guides follow the order most roofing companies fix things in.
| Order | Guide | What you'll have afterwards |
|---|---|---|
| 1 | Lead response time | A baseline and a dollar figure |
| 2 | Storm-week triage | A written surge playbook |
| 3 | Trustworthy texting | Messages that respect consent and avoid pressure |
If you'd like help putting any of this in place, the services overview explains what we set up and the contact page explains how to reach us. Regional storm patterns and regulators are covered on the areas page.
A note on examples
Every sample text in these guides uses placeholders such as [Business name], [City] and [time]. They're starting points, not finished scripts. A text that sounds natural in Saskatoon may need adjusting in Halifax, and Quebec clients need French-first versions. Read them, adapt them to how your company actually talks (short and plain for some crews, warmer and more detailed for others), and test them on your own phone before any homeowner sees them. A sample that reads well on a laptop can feel abrupt on a small screen, and the only way to know is to receive it the way a homeowner would, ideally on a cold, wet evening when you'd least want to read a long message.
Frequently asked questions
Do I need to hire you to use these guides?
No. They're written so an owner or office manager can apply them directly. If you want help afterwards, that's what the services are for.
Are the guides legal advice?
No. Where we mention CASL, consumer protection or advertising rules, we summarise official sources and link them. Check specifics with a lawyer.
How often are the guides updated?
We review them when official guidance changes and at least once a year. Each guide shows its last updated date.